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Berry Good

Known to his mum as Alex Stephens, Strawberry Guy is one quarter of The Orielles and one wholly great artist in his own right.

Part of a thriving scene that until now I’d been totally oblivious to, his first demo release last year – demo, note – has clocked almost 2 million hits on YouTube to date.

Now signed to the excellent Melodic Records, home of the pulsating WH Lung and the soon-to-be ubiquitous Working Men’s Club, Strawberry Guy has taken his passion for analogue synths and melodies blown in on a summer breeze and created one of the stand-out tracks of the year.

Mrs Magic is one of 6 tracks on his debut release, the mini LP? maxi EP? Taking My Time To Be. If the released-to-stream track above is anything to go by, it looks like being an essential purchase. Bringing to mind another side project with endless possibilities, it sounds not unlike something from Super Furry Animals’ Cian Ciaran’s long-lost Outside In album. There, keys and soft rock vocals make space for late-era Beach Boys harmonies and gossamer-thin melodies.

Floating along on a woozy bed of 21st century psychedelia, Mrs Magic continues on a similar path. Cocooned in cotton wool and sung in an effortless amalgamation of Nilsson and Mac DeMarco, its minor key piano and liquid mercury airy synths would find it sitting happily alongside your Air and Beach House and Tame Impala and Lightships records. It’s that good. And remarkably, recorded in his bedroom and self-produced, it hints at even greater things to come.

Here’s that YouTube video that’s whipped up quite the quiet storm amongst the streamers and playlisters in the underground.

Strawberry Guy‘s Taking My Time To Be can be pre-ordered direct from Melodic Records, here. Look out for tour dates in the future….and the inevitable clash when he and his parent band The Orielles clash over headline rights at next year’s summer festivals.

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