Get This!, Hard-to-find

The Milk-It Marketing Board

Reissues. Man! All those albums you bought 10, 20, 30, 40, 50 (even) years ago are back out again in a dazzling array of coloured vinyl, with extra sets of alt. takes, outtakes and half-arsed half-takes, all boxed up in tactile packaging, with hardback coffee-table books to accompany almost every one of them (yes, the irony is not lost on this particular author of one of those very books). The music fan – not yr Spotify streaming, playlist loving, iPhone blasting freeloader – but yr forever record-buying, empty walleted polyvinyl addict is being mugged on a weekly basis.

Let It Be. Screamadelica. Nevermind. New Adventures In Hi-Fi. Sunflower/Surfs Up. Urban Hymns. All have recently been afforded (afforded being something of an oxymoron) the privilege of the deluxe treatment. ‘kin Urban Hymns?!? At what point is an album considered such a classic that it needs a 6 LP box set? Urban Hymns is a good album ‘n that, but only good, and very of its time; Spandau Ballet in a bucket hat – some killer, some filler, hey ho. How they’ve managed to fill 6 LPs – 12 sides! – is dazzlingly baffling.

Even Radiohead are at it. When they recorded the tracks that made up Kid A and Amnesiac back in the early ’00s, they chose to release them as two separate albums, with Amnesiac following Kid A by six months or so. A brave new direction for the band, Kid A took a while to grow on many and, just as it was beginning to unravel and make sense, along came Amnesiac which, despite being recorded at the same time, is a very different record. Together they would have made for a very sprawling and very difficult double album.

Many would argue that this is exactly what these brave new pioneers of music should’ve done at the time, so they must now be thrilled that Radiohead have repackaged both records as one, and not as a double album, but a triple – on white or red vinyl if you were quick enough (and plenty of you were, as it’s now all over eBay at silly prices) – with a third record of alternative versions, forgotten oddities and the odd dangly carrot of an unreleased beauty to hook you in. Madness, silliness and of course, you need it all. The record companies know it. They buff it up. You shell it out. And everyone’s a winner.

That lost Radiohead track is a beauty, right enough. Sparse, atmospheric and unravelling, If You Say The Word is neither electronic enough for Kid A nor obtuse enough for Amnesiac. Folk who tell you they liked Radiohead until they got weird (yawn) will love it. It sounds as if it was recorded in the big, airy Capitol Studios in LA, Sinatra at the lectern, Hal Blaine playing jazz paradiddles on the kit and the ghost of Nelson Riddle arranging it all behind the scenes.

RadioheadIf You Say The Word

Forget strings and orchestration though. The ‘Heid do things differently. Where Nelson Riddle might write a string line, Jonny Greenwood plays understated, minimalist Fender Rhodes. Where Sinatra might look to the brass for the melody, Radiohead ride in on the back of Ed O’Brien’s complex, wonkily-timed guitar arpeggios. Where a sweeping orchestral line can pick you up and carry you off, Radiohead coat their symphonies in icy blasts of Radiophonic Workshop found sound and arctic ambience.

Underpinned by subtly wandering bass lines (think Holger Czukay playing Andy Rourke on Stars In Their Eyes) and layer upon layer of counter melodies, a centre-stage Thom sings his angsty, existential lullaby in a swirl of space dust and atmosphere. You must wonder what other beauties Radiohead have hidden in the vaults, queuing up to be drip-fed with every subsequent super-deluxe release. The crafty bastards.

 

 

4 thoughts on “The Milk-It Marketing Board”

  1. I don’t object to reissues if they’ve been out of print for some time (New Adventures In Hi Fi is a good example of that). It’s this constant reissuing of the same record every few years on different colour vinyl, different bonus material and live sets, and anything else that can be scraped from the barrel. How many more versions of Nevermind and Screamadelica do we need?

    I love Kid A, but only like Amnesiac in places. Really not keen on that unreleased track – a real dirge to my ears and hardly surprising they kept it under wraps for 20 years. I wonder what crap they’ve held back for the 2026 25th Anniversary version???

  2. after a couple of purchases I realised that after the iniital excitement of new material/new versions/live versions that I only listen to the original album repeatable and so stopped buying re-issues

  3. Haha! “What crap…”! I bought NAIHF as I never had it on record, so I’m partly feeding the frenzy, but yes, different colours, crappy live stuff… who really needs it?

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