Dig Mac

Born long after you or I, Mac DeMarco began releasing records in the strange, unclassifiable wilderness years of the 2010s. Unlike the ’70s (disco, punk) or the ’80s (new wave, electronic creativity), or the ’90s (grunge to begin with, Britpop mid-decade and a million genres afterwards) or the ’00s with its Strokes/Arctic Monkeys fixation the yin to reality TV’s yang, the 2010s were a bit all over the place. Fractured and cast to the wind, the music of the times formed less of a cohesive scene and more of a seeping splurge of internet-powered musical hopefuls, delivered like sewage directly to the listener via algorithms and targeted playlists whether you wanted them or not. And it’s mainly been like that ever since. There’s a lot to get through before you find the good stuff…and who’s got time for that these days?

You rely on tip-offs. A clued-in pal. A decent radio show such as Riley and Coe. A right time, right place support act. The cream rises slowly but surely.

Neon Waltz, a band I thought might really make it – whatever that is these days – turned me on to Mac DeMarco. In a local paper interview with them a good few years ago, their vocalist Jordan Shearer mentioned that I, with my fondness for a well-played twanging guitar, should look him up. Good advice, as it turned out.

Ode To Viceroy – Mac DeMarco

No one does lazy, hazy, somnolent guitar quite like Mac DeMarco. Cleanly picked and beautifully amped, his guitar oozes and woozes, tripped out and discombobulated, wobbbbbling and bending the notes right around the fretboard and back again; Kevin Shields without the fuzzbox. DeMarco utilises chorus and vibrato and rides a floating tremelo arm the way you or I might row a boat or attempt to use a chopstick on a chunk of Chinese chicken; up, down, in, out, fast, slow, seemingly rudimentary (but definitely not) and highly effective. It’s called style. Knopfler has that clean-picked glassy solo sound. Marr has the excitable arpeggiating riffage. DeMarco has an amalgamation of the two, jigsawed to drunk whammy bar action through a Roland Jazz Chorus amp. Unique and individual, it’s lovely stuff.

Ode To Viceroy is a song about the simple pleasure of smoking. Millennials, I thought, were health-conscious, gym-going, body image-conscious pictures of health. Not DeMarco. And it suits him. He sings with a yawn. He scratches his nether regions as he does so. Drags his hands through unkempt hair before reaching for his headwear. Pulls on his battered Converse. Might even tie them. The most important thing for Mac first thing in the morning is a good long drag on a Viceroy cigarette. Who’s going to begrudge him that?

Lo-fi and flirting with the idea of being in tune, DeMarco might come across as some sort of skip cap-wearing slacker dude, but he knows his way around an amp setting and a fretboard. That little descending run he plays in the outro is terrific, something that, with slightly different effect settings, John Squire might’ve got decent mileage from. His chosen sound is both signature and soulful, and if I had been born maybe 20 years later, I might have gone totally nuts for him in a way that this tired old cynic hasn’t. I could see myself trying to ape that sound and style – a sound and style, like all the best original guitar players, that is tantalisingly out of reach of mere copycats and wannabees such as myself.

He’s worth investigating, is Mac DeMarco. You don’t need a tailored playlist or an aggressive algorithm to tell you that, trust me. In something of a role-reversal, I’m now off to skim through my daughter’s records and borrow the DeMarco album that I know is nestled somewhere in there.