Them targetted ads, man. You don’t get nuthin’ for free. While you’re scrolling obliviously through social media, Zuckerberg’s and Musk’s analytics monkeys are harvesting your data; your likes and dislikes, the length of time you interact with something, the speed you scroll past, whether or not you click a follow-on link. It’s happening right now as you read – or don’t read – this. It’s all fed into the system and the next thing y’know, your timeline is full of desirables. You knew that already though. Mention car insurance to your significant other and sure as 4th gear follows 3rd, you’ll start to notice car insurance ads on your socials. I was tasked with booking Taylor Swift tickets a month or so ago and almost immediately I was being bombarded with ads for ‘the last remaining’ hotel rooms in Edinburgh. Turns out they were too.
I’m a sucker for well-placed social media marketing. In fact, the moment an eye-catching ad makes itself known, my PayPal account will be engaged before I’m fully aware of what I’m doing. The past couple of months has seen me buy a cord ‘shacket’, trainers, a sweat shirt, a 7″ EP with 4 reggaefied versions of James Brown’s Night Train and (imminently) this…
Sokabe Keiichi & Inokasira Rangers – Born Slippy
Yes! It’s a cover of Underworld’s relentless clattering techno thumper, used to great effect in Trainspotting and as such, the sound of 1996. You didn’t know you needed a cover of this, did you? Like all the best cover versions, it takes the original’s blueprint, throws it away and recasts the track in totally new light. This particular Born Slippy is slowed down, reworked and reborn as a laidback lilting rocksteady reggae cut from the sunbaked beaches of, eh, Tokyo-by-way-of-Kagawaken. It’s great, of course.
Off-beat organ, chicka-boom drums and scratch guitar, all reggae staples present and correct, but topped off with Keiichi Sokabe’s amazingly cod-Anglified vocals. “She was a lipstick boy, she was a beautiful boy…Let your feelings slip, boy, but never your mask, boy…Look at me, mum, squatting pissed in a tube hole on the Tottenham Court Road…Lager, lager, lager, shouting…” There’s a great wee slide guitar part that wheezes itself off and out in to the ether to introduce the “She smiled at you, booooy!” line, the Edge recast as a dreadlocked Japanese roots rocker. Listen out for it.
Turns out this was a track first released in 2017. The internet being the massive pool of never-ending music it is means that it may well have passed you by in the ensuing 6 years since. Luckily for all, Parktone Japan has just reissued it on 7″. It’s limited, so be quick.
In his day job, Keiichi Sokabe is vocalist in cult Japanese act Sunny Day Service, a band that’s never far from a 12 string jangle or well-worked harmony, and nothing like the track above. It turns out it’s the Inokasira Rangers who are the skank heads here. Back in 2016, the 4-piece ‘Rangers dispensed with a vocalist to play fantastic instrumental versions of the punk/new wave catalogue as authentic as The Upsetters at Black Ark with Lee Perry at the controls. The tracks coulda been straight out of 1972 or 2022, such is the Japanese approach to authenticity. A curio perhaps, but one worth further investigation. Want to hear Geno or Neat Neat Neat or What Do I Get? given similar treatment to Born Slippy above? Of course you do. The internet is your friend…


Superb, now that is worth getting outta bed for.
Yeah, great, innit!
Sent from my ayePhone
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